Microsoft executive in charge of overseeing the design of software for Windows Phone acknowledge that, a redesign of their mobile operating system is a response to Apple's iPhone. Joe Belfiore told The New York Times stated, Apple created a major shift in the industry by offering something unique and attractive to consumers. Then they want to respond with something different, but competitive.
Despite being one of the early players in the sector smarpthone, then hampered by Microsoft's efforts to display complicated software, derived from designs taken from the desktop operating system. Time for some sources from Microsoft stating, after the advent of the iPhone, Microsoft executives realized their OS will not be able to compete with the design.
Then the seven-hour meeting with Chief Mobile Engineering, Terry Myerson to discuss the fate of the mobile OS. The management team for the mobile group concluded that, not much can be expected from Windows Mobile. Myerson who was recently promoted to run the mobile phone business to Time stated, "We must move from the bottom. Frankly this is an opportunity to try new things, building a new team and set a new path. "
The team concluded that they must start from scratch and it took longer for Microsoft manager Charlie Kindel compared with the adventurer Aron Ralston's decision portrayed in the film "127 Hours," had to amputate his own hands after hit by a boulder.
He added, "Stone Apple and BlackBerry are supposing that befell our arms and Microsoft's silence for three or four years to then make a decision."
The time needed to redesign the Microsoft mobile operating system will be costly, thus allowing Google gained market share is very large. In the last quarter of 2010 when the handset Windows Phone 7 was introduced, Microsoft's mobile OS gained only 9 percent of the smartphone market, behind which amounted to 33.5 percent BlackBerry, Google Android 26 percent and 25 percent of Apple's IOS.
Microsoft hopes to gain back their golden years through the launch of the Nokia Lumia 900 at CES this week. The two companies planned to spend marketing funds of 200 million USD, to promote Windows Phone 7 handsets in the U.S.
Post a Comment