In some ways, Windows phone 7 recalls the Android platform. This is a mobile operating system, which appears in several different brands and models to launch a smartphone, and comes out different players - some faster than others. In other ways, even though Microsoft seems to use at a level similar to Apple's control over principle. Will Redmond to win a hybrid approach?
By mixing elements of the ecosystem of mobile competitors, Microsoft hopes that its new smartphone software succeed where previous efforts have failed.
Windows Phone 7 App Store will have a brick and interface with the desktop using software created for the Zune media player Microsoft - practices similar to the business model of Apple iPhone. It will also be undertaken by a number of handset makers and is offered by several U.S. airlines - Android ecosystem characteristics.
Because Apple did when it introduced its iPhone, Microsoft WP7 integrates phones across its product line. "It is well integrated into the Microsoft ecosystem, which includes the Office, Xbox Live, Zune, Windows Live, Tellme and Bing," Ross Rubin, analyst at NPD Group,
“Some of these products and services is a market leader or has the momentum, like Office Live and Xbox," he said. "Some did not have a lot of movement, such as Zune, but they all have points of contact, from which Microsoft can communicate with users and to extol the benefits of Windows Mobile 7"
Grabbing market share rapidly
Like Google Android did when it entered the market, the equipment will be produced by WP7 various manufacturers and sold by several companies. "You want manufacturers to do many things you can," Michael Morgan, an analyst for mobile devices at ABI Research,
"This opens all possible distribution channels you get stuck,"he continued. "Especially when you're starting fresh in a way that is necessary."
"The iPhone has been criticized for its exclusive phone that really limits the distribution and growth," he added. "Android has come to nothing with a lot of mobile phone makers who work with them an approach to word-want-to-be-sold-We will be he and took a lot of market share and quickly seized "." Hopefully some of these dynamics will help to give your Windows a little foot as it began", he said.
System Requirements prescriptive
Although the use of various hardware manufacturers to model similar to Android, Microsoft's restrictions in the OEM Apple care touches on a consistent user experience across all devices. WP7 phones that work must meet the minimum screen size and resolution, the resolution of the camera and the number of buttons. In addition, mobile phone makers are limited in what they can do in the initial screen WP7.
"Over time, reaching a larger market share, Microsoft may relax some of these restrictions in the name of differentiation, but for now, they focus on a consistent user experience,"; said Ross NDP
These limitations can have a mixed impact on how the phones are WP7 adopted by hardware manufacturers and consumers. For manufacturers, there seems little room for them to distinguish their products outside WP7. "When you look at the materials they are launching the first nine resemble nine copies of the same entity," Morgan ABI is valid.
"Very few of them go beyond the basic specifications,"; he added.
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